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Dental Marketing & SEO for Dentists

Dental Marketing, SEO for Dentists

Increase your awareness and drive new traffic with integrated dental marketing & SEO services on your website.

If you want to rank #1 when someone searches for dentists in your area kindly acknowledge that no dental SEO company can miraculously get you there. This isn’t a snap process, it takes time and we are in this with you for the foreseeable future,should you choose our services.

We only work with 1 dentist per city to ensure you be amongst the top-ranking dentists in your country. Therefore  we would not collaborate with any rival practices if we work with you.

We will get you the best results by concentrating our time and efforts on your dental practice.

SEO for dentists is especially vital for new practices as prospective patients usually look for their options online. Therefore, if you’re not on Google’s first page you may likely be missing out on 95 percent of prospective patients. In comparison, individuals who discover you are 8x more likely to become a patient through an internet search.

Don’t let those patients be rounded up by another dentist. Let us help you with your dental SEO campaigns and strategies that can get your business to the top of Google search results.

What is SEO?

Search engine optimization (SEO) is a digital marketing strategy that is used to expand and boost the website’s organic search traffic. The website of your dental practice will be poised to progress to the top of the search results with a mix of SEO content, digital SEO, and off-page optimization. This ensures more leads and more valuable patients!

Our Process for Dental SEO

To boost the search engine rankings, raise visibility, and push traffic to your site, our team uses detailed, deliberate approach. Our method is as follows:

Assessment

We have to know where you are in order to develop  the site to where you want to get it. That’s why, before we begin, we do an in-depth assessment of your website and internet presence. It helps us to see opportunities for change and to appreciate the nature of the work that we will need to do to help you reach your goals.

Our assessment includes looking at the keywords on which you actually rank. To find the keywords for which you have the greatest chance of ranking, we also conduct keyword analysis.

Strategic objective

We get to work developing a personalized approach to boost the rankings using the data from our study. Our roadmap includes the steps we will take to help you acquire new patients, the timeframe and tools we will use. Tactics such as the following may be used in the strategy:

  • On-page optimization: Optimizing everything on your web such as your content, page tags and photos.
  • Off-page optimization – Optimizing social media platforms and creating recommendations  
  • Building Links and references – Listing in directories (local and niche/industry)

The execution

Once we have developed an SEO strategy for your dental practice we’ll start the execution. As our client, you will need to work closely with your marketing manager and strategist to ensure that your website and strategies perform efficiently and match with your goals and requirements.

Advantages Dental Marketing and SEO

  • Visibility Advantage
  • If patients look for “dentist”, “teeth cleanings”, “Invisalign”, etc., will be found online.
  • Dominate your Competition
  • Out-rank dentists on Google, Bing, and Yahoo in your local region.
  • Influence Organic Leads  
  • Attract and communicate with prospective dental patients via multiple platforms.
  • ROI Boost
  • Maximize the conversions on your website and expand your client base.

SEO Services for Dentists

Our tested dental SEO strategy incorporates best practices in the field, careful attention to detail and in-depth research. It performs with dentists in big cities, suburban areas and villages. We are devoted to helping you improve your dental practice, and that begins by attracting new customers and delivering higher quality leads. We do this by boosting the awareness of your dental practice through all leading search engines. We will study what attracts your website users and how to transform those visitors to patients. To develop your dental practice’s online presence, we provide the following SEO services:

  • Local SEO
  • Search Engine Marketing
  • Link-Building
  • Keyword Research & Monitoring
  • Local Citation Building
  • Structured Data
  • Social Media Marketing
  • Inbound Marketing
  • Schema Markup
  • Content Creation
  • On-Site Optimization
  • Off-Site Optimization
  • Web Development & Design
  • Webpage Optimization
  • Google Maps Optimization

We work smart to ensure that Google can find your website by combining validated and ethical SEO strategies so that your patients can as well. Our dental SEO specialists will working to better undertsand your line of work and integrate the keywords on which you want to rank so that we can better advertise it. To educate your visitors about your services, we produce compelling, keyword-optimized content, as well as blog posts to keep your customers up to date on dental tips and advice.

AN EXCELLENT DENTAL SEO MARKETING STRATEGY STARTS WITH CONTENT

The days of keyword stuffing and metatag manipulations are long since gone. Rather, what page users really do on the website is evaluated by Google and other search engines.

Do persons visit your site then leave immediately?

Do visitors browse more than one page?

What is the amount of time they spent on the site?

Do they view or engage with the content of videos?

Are they frequent page visitors?

These indicators are much more accurate measures of the authority of a website than debatable link building strategies and other doubtful options used by freelance SEO consultants.

BEST PRACTICES OF ON-PAGE SEO  

Dental search engine marketing is not just about commitment, of course. Matter of fact, you have to attract people to the blog first in order for them to interact. In order to boost ranking, on-page SEO pertains to the variables you implement on your websites. When optimizing client sites, below are few basic best practices we follow:

Start with the best keyword

To be found on Google, the correct local SEO for dentists strategy is essential. The idea is to hone in on your keywords for “money” and then work by adding similar keywords from there. You have to do this all the time, without diluting your content. You could get penalized if Google sees that you are attempting to exploit its algorithm by intentionally stuffing keywords. Say you are based in St. Vincent and the Grenadines and your home page is being optimized. Your money keywords could be “dentist stvincent,” and “stvincent teeth whitening,” “best dental care stvincent,” and “quality dental care in stvincent,” could be some related keywords.

Figure out the headings

Be sure to have headings in the content (H1, H2, etc.). This makes searching for Google’s algorithm faster for your website. It also provides a more user-friendly interface, which is vital if you want to engage visitors and potentially turn them into new patients.

Link internally to your pages

There are some advantages of connecting to other pages on your site. Therefore, by enabling visitors to visit several pages, it increases interaction. Second, it allows search engines to more quickly crawl several pages on your website. For instance, make sure to connect internally to your dedicated “teeth whitening” page if you reference teeth whitening on your main service page.

Effectively make use of outbound links

Linking to other websites within your niche is a Google indicator of significance. You can also link to websites that focus on your culture in your area. In connection to the dental-related keywords you are attempting to rank with, this will help you rank for local-based keywords.

What networks are currently generating new dental patients?

Search engines aren’t the only means of generating traffic from patients. While they are the number-one source, with SEO, there are other ways you can attract more new patients.

We’re could let statistics do the talking. We go for more if a specific platform is doing well. And these days there’s much more to Search Engine Optimization than competing for Google’s top three slots. Keep in mind, you need more patients and not necessarily more rankings, traffic or “likes”. That’s why we guarantee our New Patient Tracker analytics with validated ROI.

Disclaimer

Sizeable search engine rankings doesn’t immediately translate into new patients for your dental website. This presumption has resulted the squandering of untold thousands by many dental practices. Kindly note that conversion is the main key here, not traffic.

Too often, this approach has backfired.

Ruthless efforts to obtain links from international websites, link farms, insignificant blogs and other dubious outlets have resulted in these excessively optimized websites dwindling in their rankings.

In order to reverse hundreds of suspicious links that created an undesirable link profile, they now have to spend even more time and resources on “link pruning” services.

Our SEO agency stands on credibility. You have a brand image in the market for preserving and helping. And we do as well. Our SEO tactics for our dental website bear the test of time, carefully targeting premium traffic that turns into new patients.

Dental SEO FAQs

Why is SEO essential for dental practices?

In summary, SEO is how people find your practice online. It’s an integral part of any online marketing strategy.

There are a few ways in which people find or even choose a new dentist: they ask family/friends for recommendations, they do a search for a dentist in their area, or they happen to see an ad that appeals to them.

Is SEO an ongoing process?

Yes! SEO is not a “set it and forget it” marketing activity. As long as you’re our client, we’ll monitor your rankings and work to keep improving your website, including your content, so you’re consistently ranking well.

How do you measure the ROI of SEO for dental practices?

It can be a little difficult to calculate the ROI of SEO. We need to link your website’s referral traffic from websites and search engines to your conversion reports to calculate it. This knowledge is not necessarily black and white, since there are many variables that influence both your search engine results rankings and your conversions. Although SEO for service-based firms is difficult to attach an exact numerical value to, we work to make sure that you find value in it.

You will have the details needed to see the ROI from your SEO services with our advice and experience and data from your dental practice management tools.

At Upscore Marketing, our SEO professionals use local SEO best practices to improve your dental practice website and your overall online presence to make you searchable online. Rest assured that we focus solely on Google’s suggested “white hat” methods, assuring sustainable value in the future as their algorithm continues to advance.

Here’s how Upscore Marketing provides dental offices with powerful white hat SEO, which is included in our solution depending on the service plan you select.

Upscore Marketing begins with integrating  high-quality, meaningful content, delivered in an easy-to-browse format that answers prospective new patients’ genuine problems.

As a dynamic team of SEO professionals, we know exactly how to optimize the website and digital presence of your dental practice. We also offer dental site design and PPC management, in addition to SEO, to complete the digital marketing plan. Local SEO is a significant discussion for dentists. To get started, get your free website audit at www.upscoremarketing.com or drop us an email at info@upscoremarketing.com . We would love to hear from you!

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